About Us
Who We Are
At Not At Retail.com L.L.C., we’re redefining the way people shop for health and beauty. Founded by Richard W. Horan, our mission is simple: to deliver high-quality products at prices you won’t find in traditional retail stores. We believe that self-care should be accessible, affordable, and never out of reach.
Founder’s Note
I started Not At Retail.com with a simple goal: to make everyday health and beauty essentials affordable for everyone. We’re proud to offer a place where you can shop with confidence, knowing you’re getting both value and quality in every order.
Richard W. Horan,
Founder of Not at Retail
Our Story
What started as a passion for finding value beyond the retail shelves has grown into a trusted source for health and beauty essentials. From vitamins and supplements to skincare, haircare, and wellness products, our carefully curated selection is designed to help you look and feel your best every day.
Unlike big-box retailers, we cut out the unnecessary markups and pass the savings directly to you. Every product we offer is handpicked for its quality, reliability, and ability to bring real results to your daily routine.
Free Shipping
Orders Over $200
24/7 Support
Ready For You
14 Days Return
Free Return
Quick Payment
100% Secure
Our Customer say
The Deals & Steals section is my go-to! I scored luxury beauty products at half the price I used to pay in stores. Such a great find for anyone who loves bargains without sacrificing quality.
Not At Retail has completely changed the way I shop for my health and beauty needs. Affordable, reliable, and always something new to discover!
I’ve been shopping my skincare and vitamins here for months. The quality is amazing, and I love that I don’t have to pay crazy retail prices. Everything arrives quickly and exactly as described!